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Sinomax to Introduce Sharper Image Memory Foam Line

Joan Gunin -- Home Textiles Today, September 21, 2011

NEW YORK - The Sharper Image signed a licensing agreement with Sinomax USA to create a collection of memory foam pillows, toppers and blankets.
     Sinomax will unveil the Sharper Image products in its Gallery Showroom at 295 Fifth Ave. here during Market Week, Sept. 19-23.
     "There are terrific synergies between Sinomax USA's vertical business model and product development capabilities and The Sharper Image brand name," said Federico de Bellegarde, Sharper Image senior vice president of licensing. "Sinomax is uniquely positioned to provide both retailers and consumers with a host of quality Sharper Image memory foam products."
     "Our ground-breaking innovations will energize the category by delivering an exceptionally designed memory foam line aimed at achieving the highest marks in customer satisfaction," added Frank Chen, Sinomax ceo.

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