Alok taps tech for new lines

Retail Editor 1, September 13, 2011

Dallas - Durable, easy-care fabrications will be the focus for Alok at the upcoming New York Home Fashions market.
The mill's consumer focus research pointed the company in that direction, and Alok will unveil the Dura family of products, including the Dura Sheet, Dura Towel and Dura blanket, according to Arun Agarwaal, ceo.
All are made of Alok's propriety D Yarn.
In addition, Alok is following up on the introduction of Cloud Cotton towels during the spring 2011 market with Cloud Zero, which enhances the absorbency and softness features of its predecessor.
In the bedding area, Alok will present three new fitted sheet technologies and as well as a proprietary Button It Down sheet developed by the mill's technology group.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!