Alok taps tech for new lines

Retail Editor 1, September 13, 2011

Dallas - Durable, easy-care fabrications will be the focus for Alok at the upcoming New York Home Fashions market.
The mill's consumer focus research pointed the company in that direction, and Alok will unveil the Dura family of products, including the Dura Sheet, Dura Towel and Dura blanket, according to Arun Agarwaal, ceo.
All are made of Alok's propriety D Yarn.
In addition, Alok is following up on the introduction of Cloud Cotton towels during the spring 2011 market with Cloud Zero, which enhances the absorbency and softness features of its predecessor.
In the bedding area, Alok will present three new fitted sheet technologies and as well as a proprietary Button It Down sheet developed by the mill's technology group.

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