Ellery Homestyles expands its brands

Retail Editor 2, Staff Staff, September 2, 2011

New York - Expansion is the name of the game at Ellery Homestyles this month as it readies new introductions for the New York Home Fashions Market.
The Vue bedding collection is being broadened under the Vue Signature name. The line, designed to appeal to a fashion-conscious consumers who favor contemporary motifs for the master bedroom, includes four-piece comforter sets consisting of a comforter, two shams and a bedskirt. A range of decorative accent pillows feature pleats, embroidery, appliques and chenille embellishments to complete the collection and add interest.
Tapping into the growing trend in outdoor living, Ellery has expanded its Parasol indoor/outdoor living collection of curtains and coordinating decorative pillows. Additions include curtains fabricated in textural, woven solids with matching sheers and coordinating pillows. Parasol products are water- and fade-resistant and repel mildew, stain and soil resistant. Curtains use rust-proof grommets.
Curtainfresh soft window treatments, which employ odor-neutralizing technology developed in partnership with Church & Dwight (maker of Arm & Hammer), has been expanded to include four new styles with prints and solids in various lengths plus a wide assortment of printed and embellished kitchen tiers sold as sets and separates. Curtainfresh's embedded technology neutralizes unpleasant odors from cooking, pets, smoke, must and mold.


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