Sears debuts Latino social media channels

Hoffman Estates, Ill. - Sears Holding has launched as well as its Twitter handle @SearsLatino as part of its marketing campaign geared toward Hispanic consumers around the country.
"The Latino market is a vitally important customer segment for us. Given its population growth and high adoption of social media, this is a natural extension of our online initiatives," said Oscar H. Castro, director/gm international e-commerce. "
Conversations take place in both English and Spanish on the Facebook page, the company said.
Sears currently runs three websites that target the Latino market: Sears Espanol, for Spanish-speaking U.S. customers; Sears PR, a multi-lingual site for U.S. customers who want to send merchandise to someone in Puerto Rico; and Sears Internacional, a global portal that includes 25 countries in Latin America and the Caribbean.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!