HTT Parent Acquires Branding Agency

NEW YORK - Sandow Media, parent of Home Textiles Today, has acquired Seesaw, a full-service digital strategy and media agency built on brand development and product innovation, graphic and industrial design and full-service Web, design and development.
     Seesaw, whose clients include AT&T, Benjamin Moore, Stila Cosmetics and Singer, will be re-branded as Wonder.
     Sandow also recently announced the purchase of Materials Connexion and Culture & Commerce.
     Wonder will remain autonomous, while solidifying a foundation for growth and gaining new synergies across the Sandow platforms of marketing, media, experiential events and commerce, according to a press release. While Wonder will remain externally focused, it will also provide a range of marketing services to support and enhance the Sandow brands.
     "Wonder is a unique company that understands the value of innovation, which is why they will be a core asset to Sandow," said Adam Sandow, chairman and ceo of Sandow Media.
     "This acquisition shows our commitment to expanding our presence within the branding, design and digital industry."
     New York-based Seesaw was founded in 2004 with the mission of closing the "brand gap" between brand planning an execution.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!