1888 Mills, HGTV star Bromstad partner for bedding, bath

Retail Editor 2, July 11, 2011

Oakbrook, Ill. - 1888 Mills and HGTV celebrity David Bromstad have joined forces to create a new branded collection of bedding and bath products set to launch this fall during the New York Home Fashion Market.

Bromstad is the host of cable television channel HGTV's Color Splash decorating program, and was the original winner of HGTV Design Star.

His new line with 1888 Mills was developed earlier this year and features "bold, vibrant colors and designs reflective of Bromstad's contemporary signature style."

"The goal of designing a bed and bath collection is to give my fans and design enthusiasts high quality products that feature bold colors and graphic patterns to instantly update two of the most important rooms in their home," Bromstad said.

More specifically, the bedding products will consist of graphics prints taken from Bromstad's fine art and feature embroidery and texture details on the duvets and decorative pillows. Key colors for the line include: Green Sheen, a chartreuse green; and Honeysuckle, a delicious pink shade.

Re-creations of some of Bromstad's paintings are also included in the pattern portfolio. And extras will include stripes and jacquards designed by Bromstad.

The sheets will be offered in both 300- and 500-count sateen, and design options include both sheets and top-of-bed products in bold patterns taken from Bromstad's artwork. "Each top of bed item will be a statement maker and offer a different look than anything in the marketplace today," 1888 Mills noted.

The bath towel assortment will include USA-made products.

"The David Bromstad home line brings a fresh take to bath and bedding that has been missing in home. With David's line you are getting a piece that was designed and chosen by an actual interior designer," said Lexi Schladenhauffen, vp of marketing and design, 1888 Mills.


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