Sleep Innovations Introduces Dara Torres as Spokesperson
Home & Textiles Today Staff -- Home Textiles Today, May 14, 2011
WEST LONG BRANCH, N.J - Olympic swimmer and gold medalist Dara Torres will serve as a spokesperson for Sleep Innovation's new Rejuvenation Pillow.
According to the company, the memory foam pillow helps position the head and neck correctly and also keeps airways open, providing a faster, better night's sleep.
Torres will be featured in direct TV ads that will run for three months before the Rejuvenation Pillow launches at retail.
Celebrity Branding at NY Home Fashions Market