Eastern Accents Debuts Barclay Butera Collection
May 14, 2011,
Butera and the Eastern Accents team captured the essence of Barclay's design vision for five diverse collections: Mountain - The Rustic Lodge Collection; Desert - Palm Canyon Collection; City - Hyland Park Collection; Town - Clayton Collection; Beach - Sag Harbor Collection. All coordinate with his licensed lifestyle products with other vendors.
"Finding the right partner has always been the key to success for us when selecting our licensed companies to manufacture and promote the Lifestyle family of brands," Butera said of the partnership. "Upon meeting the Eastern Accents team for the first time we all knew it was the right fit."
Butera said his vision for the lines is inspired by where he sees the designs put into use. For example, Clayton is all about color. "Clayton is a city near St. Louis," he said. "I think about living in areas that have a lot of gray - you want to come home to some fresh color."
Ridvan Tatargil, owner of Eastern Accents, said his company had found the right licensing partner in Butera.
"He's very easy to work with because he has a clear vision of what he wants and what works for his target customer," he said. "His is a great brand. Combining that with our production abilities, we think both will become even stronger."
The next stop for the Barclay Butera lineup of products - which includes lamps from Bradburn, wall décor from Wendover Art, furniture from HFI Brands, fabrics from Kravet, rugs from Merida, and others - is an accessory collection with Zodax that will debut in the fall. Butera said his longer-term goal is to set up a franchise or in-store gallery operation.
"There's enough depth to what I'm doing now to make it possible," he said. "We can go anywhere in the country and make these lifestyles work."
Also new for spring, Eastern Accents' designers have "captured the elegance of Old World beauty" with three additions to the bedding company's line: Gallagher, featuring earth-tone crewel; Ceylon, a blue and white ikat; and Daphne, in French and Belgian style.
Each piece in Leyla, a new collection of felt pillows, is hand-cut and individually pieced in Eastern Accents' Chicago workshop. New pillow additions to the Studio 773 line are Bon Voyage and Destination, both featuring map fabrics and block-printed burlap, and Jet Setter, a pillow in the shape of a suitcase.
Eastern will unveil six new Niche Bedding and Living collections (with a pillow program), pairing yellow and gray earth tones and metallic.
De Medici Fine Linens is introducing Lunetta, a new jacquard with 560 thread count, 100% Egyptian cotton sateen. Marquise has been supplemented with more decorative pillows, and the faux leopard textiles collection Congo now includes upholstered ottomans and table runners.
Also this market, Eastern Accents debuted the showroom's new Custom Workroom Area, where interior designers can learn about online custom quoting options and view the company's entire fabric selection.