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Sure Fit nabs Target 2010 Partner Award of Excellence

New York - Slipcover and home textiles accessories house Sure Fit Inc. is the recipient of Target Corp.'s 2010 Partner Award of Excellence.

Sure Fit, which is nearing its 100th anniversary in business, said it was acknowledged by Target as one of the only six vendors in the Target.com category. Other recipients included Proctor and Gamble, L'Oreal, Unilever and Hersey Foods.

With this annual award, Target recognizes recipients for their "dedication to delivering differentiated, high-quality products at a value while demonstrating reliability, operational excellence and strong financial performance."

Sure Fit ceo Hugh Rovit said the company is "thrilled to continue our multi-decade partnership with Target. There is no greater recognition than an award from a customer, particularly one with the high standards and quality vendor base as Target's. Our entire team here at Sure Fit is humbled to receive an award that is based on criteria such as quality, value, reliability, and ingenuity."

Sure Fit products have been available at Target.com since the site's launch in 2001. The company's line includes slipcovers for sofas, loveseats, chairs, wing chairs, dining room chairs, recliners, ottomans, futons and folding chairs, as well as furniture throws. More recently, Sure Fit has also developed pet solutions and kitchen/dining room décor which are also offered on Target's website.

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