Sinomax USA to Launch New Line with Lenzing
Susan Andrews -- Home Textiles Today, May 5, 2011
NEW YORK - Sinomax, a designer, manufacturer and distributor of memory foam bedding, came to the New York Home Fashions Market with its new Comfort Equation product line, which employs the sustainably sourced fiber Tencel, produced by Lenzing from eucalyptus trees.
"Our research indicates that uncomfortable sleeping is related to moisture and temperature. That's because moisture amplifies temperature-based discomfort. So, night sweats during winter will leave you feeling colder, and during summer months, perspiration on covers will make hot feel like boiling," explained Steven Romero, vp of marketing.
He added the Comfort Equation line is designed to perform year-round, in both warm and cold climates.
"First, there's the pressurepoint relieving comfort of our precision support memory foam products, like our PureFoam," Romero continued. "Next, with Tencel, the silky soft cover performs in multiple ways to enhance your bedding experience. With moisture management, sleep is cozy and dry all night long."
Nina Nadash from Lenzing Merchandising Home Textiles, Americas, said of Sinomax's Comfort Equation line with Tencel available in the market: "Its inclusion gives retailers the opportunity to offer consumers another complementary level of bedding products, offering consumers the unique ability to furnish their entire bedding suite in products that offer the most comfort in a sustainable manner."
The Comfort Equation product line will be introduced in the Gallery Showroom at 295 Fifth Ave., suite 708, in New York.
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