Carpenter viral video wins two Webby Awards
Carole Sloan -- Home Textiles Today, May 4, 2011
Richmond, Va. - Carpenter Co's "2 Guys, 600 Pillows" video, created by "internetainers" Rhett & Link, has won two Webby Awards, a highly valued honor in the web world.
The video was commissioned to help drive traffic to Carpenter's consumer-oriented SleepBetter.org site, which to date has logged more than 150,000 clicks from the campaign.
"We know that, in addition to whole new audiences being entertained by the video, the Webby Awards will help us in our mission to inform more and more people about what's inside old bedding and how that can affect getting a good night's sleep," said Dan Schecter, vice president of consumer products at Carpenter Co. and creator of SleepBetter.org.
The video can be viewed here.
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