Alok Forms Textile Technology Group
April 7, 2011,
Alok's research looked at key decision-making factors a consumer considers when making a textiles purchase. The Textile Technology Group (TTG) focuses on enhancing those aspects of the product, using Alok's research and development facilities, labs, plant and machinery.
Arun Agarwaal, ceo of Alok, said that given current cotton prices, "We felt this investment was necessary to provide added value in basic categories, like solid-color sheets and towels."
One of the advances to emerge from TTG is Sheer Soft, a proprietary finish that makes fabric softer and gives bedding "a super-sheer feel."