Avanti makes bigger splash in bath coordinates at market

At the New York Market - Long well-versed in embellished bath ensembles, Avanti Linens is now ramping up its auxiliary bath coordinate business with almost triple the new styles than it offered in the prior market.

Jeff Kaufman, president and coo, told HTT "we are giving emphasis now to our bath coordinate business."

And so far, the 27 new collections - compared with 10 the company introduced last market - "have gotten really good reactions" from retailers this market.

This segment of the bath business, he continued, "is a major growth area for us. And we've hired more designers to work on it for us."

The design direction within the newest offerings is keen on coastal, lodge and Southwestern regional themes.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!