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Avanti makes bigger splash in bath coordinates at market

At the New York Market - Long well-versed in embellished bath ensembles, Avanti Linens is now ramping up its auxiliary bath coordinate business with almost triple the new styles than it offered in the prior market.

Jeff Kaufman, president and coo, told HTT "we are giving emphasis now to our bath coordinate business."

And so far, the 27 new collections - compared with 10 the company introduced last market - "have gotten really good reactions" from retailers this market.

This segment of the bath business, he continued, "is a major growth area for us. And we've hired more designers to work on it for us."

The design direction within the newest offerings is keen on coastal, lodge and Southwestern regional themes.

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