Avanti makes bigger splash in bath coordinates at market
March 16, 2011,
At the New York Market - Long well-versed in embellished bath ensembles, Avanti Linens is now ramping up its auxiliary bath coordinate business with almost triple the new styles than it offered in the prior market.
Jeff Kaufman, president and coo, told HTT "we are giving emphasis now to our bath coordinate business."
This segment of the bath business, he continued, "is a major growth area for us. And we've hired more designers to work on it for us."
The design direction within the newest offerings is keen on coastal, lodge and Southwestern regional themes.
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