JLA Home Lands Woolrich License
Staff Staff -- Home Textiles Today, February 25, 2011
WOOLRICH, PA. - Multi-category home textiles resource JLA Home has signed an agreement with outdoor apparel manufacturer Woolrich to produce top-of-bed, dec pillows and textiles wall art. The collection will debut next month at the Atlanta International Gift and Home Furnishings Market.
It will show again at the High Point market in April.
JLA's Woolrich collection will launch with five bedding ensembles. Queen sets will include a comforter, adjustable bed shirt, two Euro shames and two standard shams. Throw, dec pillows and sheets will be sold separately.
"JLA Home is well known for its high quality, fashionable products," said Sharon Kepley, licensing manager of home furnishings for Woolrich. "Their innovative approach and strong presence at retail will play a key role as we expand the Woolrich line to include a broader range of styles beyond our traditional outdoor-inspired, rustic niche."
Woorich also has licensing arrangements with Mohawk Home for rugs, Lynn Haney Collection for handcrafted Santas, Picture Source for wall art, Row Potter Works for pottery and garden décor, Shadow Mountain for home furnishings, Shady Lady for lighting and accessories, and Whitecraft for indoor and outdoor furniture.
"Our bedding and decorative items will be a stylish complement to the popular Woolrich line of home furnishings, providing consumers with new options for decorating their homes," said George Kerr, president of JLA Home.
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