Loftex USA launches Social Network beach line
Staff Staff -- Home Textiles Today, February 11, 2011
New York - Loftex USA is taking a cue from today's inter-connected millions with a new Social Network collection of beach towels for spring/summer 2012.
Two key characters - Texter Dude and Tweetie Sweetie - appear with their electronics in scenes set in classic beaches around the world. Beach towel constructions include print and woven, with designs targeting boys, girls, women and men.
"The collection of 45 designs is a product, merchandising and marketing stories that is all-inclusive and engages the Boomers, Gen X and Gen Y," according to the company. "In today's world, with 42% of in-store sales being influenced by online activity, the influence of the web cannot be ignored."
Texter Dude and Tweetie Sweetie will be featured on a new Loftex USA website along with Facebook and Twitter pages to connect with consumers.
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