Revere inks licensing deal with Waverly for bath towels and rugs
Staff Staff -- Home Textiles Today, February 9, 2011
Des Plaines, Ill. - Bath towel and bath rug manufacturer Revere Mills International Group has signed an exclusive licensing agreement with Waverly for a new branded collection.
Revere is currently previewing the new program of bath towels and bath rugs and will officially launch it next month at the New York Home Fashions Market.
The company said the designs "incorporate Waverly's best-selling motifs" and coordinates jacquards and stripes styles with solid color looks. Matching cotton rugs round out the collection.
"We feel that the Waverly brand is a great addition to our portfolio and we're very excited about incorporating this strong brand into our line," said John Vanden Berge, ceo.
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