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JCP Creating New Retail Business

Just days after announcing the launch of two online retail concepts that have no ties to the JCPenney retail name, the company today said it will launch a new retail chain catering to the men's big and tall apparel business.
     Foundry Big & Tall Supply Company will debut an ecommerce site in April 2011, to be followed in May by 10 specialty stores. Over the next five years, the company plans to open 300 Foundry stores.
     The chain will be housed under the company's Growth Brands Division, which next year will create Gifting Grace (online giftware) and CLAD (online modern menswear).

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