Old Hickory adds rugs, taps textiles designer Ford

Retail Editor 8, October 8, 2010

Shelbyville, Ind. - Old Hickory Furniture Co. is for the first time in its century-plus existence adding area rugs to its product assortment.

The launch is set for this month during the High Point Market, which is from October 16 to 21. The company's showroom is in space 247 in Market Square.

The new line is dubbed Old Hickory Rugs feature "distinctive designs and color combinations inspired by historic textiles" as well as the handcrafted rustic-style furniture manufactured and sold by Old Hickory.

"Our goal was to coordinate with rustic themes throughout both residential and commercial environments," said Bob Morrison, vp of sales and marketing.

Old Hickory rugs will also include looks that can marry easily with more contemporary furniture and home décor styles.

In total, the initial line spans 15 designs in four sizes: 5-by-8, 8-by-11, eight-foot round, and 2-by-8 runner. Retails are set between $200 and $800. Each rug is CRI certified, and the line consists of Green Label Plus products.

Created by designer Mark Ford, the inspiration for the program came from his experience living on a Blackfoot Indian reservation for two summers and working in the curator's office in Yellowstone National Park. Ford explained his designs for the rugs are "steeped in history and based on historic pieces found in some of the great American lodges and museum archives."

He added: "I first saw Old Hickory Furniture when I worked in Yellowstone. It was important to offer rugs that capture the spirit and tradition of historic floor cloths, ones you might see in the great room of a National Park."

The Old Hickory Rugs line is made to order in the United States and shipped within 14 days of each order.

"The main advantage is that our customers do not have to carry a lot of stock, and in this economy that allows our customers to hold onto their cash," said Rocco Liott, president of Old Hickory.


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