Casa Cristina finds a home at Sears and Kmart
Retail Editor 8 -- Home Textiles Today, September 1, 2010
Hoffman Estates, Ill. - Sister retailers Sears and Kmart have joined forces with 12-time Emmy award winning Spanish language TV journalist and talk-show host Cristina Saralegui to launch this fall an exclusive soft home collection titled Casa Cristina.
The collection is inspired by Saralegui's home in Miami as well as "the artistry and memories" of her childhood in Cuba.
The product offering encompasses a wide range of items for bed and bath. The bedding line includes comforter sets, quilted coverlets, euro shams, microfiber sheets and decorative pillows. The bath collection includes matching shower curtains, embellished towel sets, cotton bath rugs and accessories decorated with coordinating motifs.
There line launches in five new patterns:
- Candela, which draws from "the colors and passion" of Andalusia, Spain;
- Chocolatina, which features a vintage Spanish Jacobean filigree design colored in a chocolate and soft blue combination;
- Mantilla, a modern black-and-white interpretation of a traditional Spanish lace mantilla, or shawl;
- Floreal, inspired by stained-glass motifs found in churches throughout South America, Mexico and Spain;
- Delicia, a traditional blue-and-cream colored South American Ikat pattern.
"Every day, I am inspired by many things in my life, from family to my career to the people I've met along the way," Saralegui said. "But when I walk through the door at the end the day, it's my home that inspires me the most."
Amy Parker, chief marketing officer, Sears Holdings Corporation, Home, said the new Casa Cristina bed and bath collection is "a welcome addition to the Sears and Kmart home fashions department."
Added Doug Wurl, vp, gmm, Sear Holdings Corp., Home: "The collection allows us to offer our customers products with broad appeal, and designs that draw from the Hispanic culture. Our collaboration with Casa Cristina represents our commitment to offering our customers more style sensibilities."
Industry Related Content
Celebrity Branding at NY Home Fashions Market