Belk, Biltmore extend licensing agreement
August 27, 2010,
Belk's home textiles-focused Biltmore agreement has been in place since 2005, with products introduced in 2006. Since then, the partnership has grown.
This fall Belk will unveil a variety of new Biltmore products including bedding, china, Mother-of-Pearl serveware and a wide range of holiday products.
"The partnership has far exceeded our shared performance goals for the initial term of the licensing agreement," said Belk vp of product development Chris Eliason.
"Our collaboration with Belk demonstrates just how fruitful a partnership can be when it is leveraged as completely as we have been able to accomplish here," said Tim Rosebrock, vp and general manager of Biltmore's licensing division.
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