Colorful Von Furstenberg Home collection ready for its close-up
Staff Staff -- Home Textiles Today, June 17, 2010
New York - Springs Global and designer Diane Von Furstenberg this morning unveiled the new DVF Home collection, an extensive array of hard and soft home goods for the bedroom, bathroom, and dining room.
The collection is divided into three lifestyles: urban, country and sea. Each has its own fashion bedding and accessories as well as plates, glassware, utensils, serving pieces, table linens and napkin rings. Free-standing giftware and a bakeware collection complete the line.
"I don't like to just put my name on things," Von Furstenberg told HTT. "You have to have a vision."
Top of bed consists of colorful print duvet covers in either sateen or cotton duck at a $249.99 retail as well as a signature matelasse quilt. The collection includes several sheet varieties, all of which will be sold open stock. In addition, a stand-alone collection of vibrant, limited edition print duvet covers will rotate in and out of stores approximately four times per year at a $200 retail.
The bath collection includes low-twist, ring-spun solid color bath towels in 20 colors for $29.99 as well as fashion towels ($39.99), bath rugs, bath mats, shower curtains and accessories.
DVF Home is slated to debut at retail in early 2011. The line aims at top-tier department stores in the U.S., "then we will target the [stores] you would expect internationally," said Joe Granger, president of Springs Global's branded business division. The home collection will also be sold from a dedicated micro site on dvf.com.
Furstenberg said she is already thinking ahead to furniture and lighting, although the former will not be brought out as fully fledged suits. Said Granger: "You need some furniture; you don't need a lot of it."
Also on the too-do list: DVF Home stores, the first of which the designer would like to see open in New York in the coming year, to be followed by another in Brazil.
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