Shaw Draws on Domestic Strength
August 21, 2006-- Home Textiles Today,
Attributing success to its domestic production assets, Shaw Living said it was able to boast a plethora of new synthetic, textured bath, and scatter rug programs despite the tight time frame from last market to the new schedule.
“Because of the short lead times and the balance of our assortment plan, the flexibility of resources and assets we have domestically allowed us to create a large product introduction in a shorter time frame,” said Dennis Fein, vp, bath.
At the forefront of the new, all-nylon bath assortment is a high-end group of tufted, multi-level cut-and-loop pieces. Made in solid-colored, textured geometric patterns, the four design groups in this assortment employ a variety of Shaw fibers for luster variances and higher design definition.
This is the first bath program using its special tufting equipment, which Shaw typically reserves for accent and area rugs, Fein said.
Domestic offerings make up about 80% of Shaw's bath introductions. The remainder comprises imported, natural fiber products. All of the bath rugs come in standard sizes, and price points start at $12.99 for a 21-inch-by-34-inch, whether domestic or imported.
The new scatter line is also mainly domestic — 80% — with the rest being imported. The domestic scatter line is also made with the multi-level, cut-and-loop tufting equipment as well as in loop-and-loop and shag constructions, and comes as nylon, olefin and nylon-and-olefin blends. These four design groups comprise florals, geometrics and printed looks employing yarns in a variety of lusters and sizes. Colorways include solids, and two- and-three color styles.
As is the case with the bath rugs, the new imported scatters are also made of natural fibers and come as textured stripes, geometrics and solid-colored floral patterns.
Retail price points for the scatter program start at $9.99 for a 21-by-34 for both domestic and imported goods.
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