Sharadha Dials up MicroCotton Marketing
October 15, 2007,
The spa at the posh Mandarin Oriental hotel here was transformed into the world of MicroCotton last week as Sharadha Terry Products kicked off a national consumer campaign to promote the luxury brand.
The multi-million dollar advertising campaign, Pure Extravagance, breaks in October issues of luxury home and lifestyle magazines. It was created by Chillingworth Radding, New York.
MicroCotton bath products are currently sold in the United States at department stores and better specialty stores. In the hospitality sector, MicroCotton is used at Las Vegas' upscale Bellagio hotel.