Capel adds doormats
December 9, 2002,
Capel Inc. recently decided to add doormats to its line, and it's hoping to differentiate itself with what it describes as more sophisticated looks than are typically offered in the marketplace.
For the New York Home Textiles Market in March/April 2003, the company will more than double its skus for the collection, she added, with holiday themes and designs for the Bob Timberlake and Dick Idol licenses.
The collection is made domestically, and the construction is a sublimation printed on a polyester tufted face and backed with a waffle-embossed rubber backing.
With price points set at $24.99, the collection targets specialty stores and catalogs.