Biltmore Estate lifestyle merchandise featured by Belk

Asheville, N.C. – America’s ultimate mansion has teamed up in a direct license with Belk to offer Biltmore Estate For Your Home, an assortment of merchandise comprising fashion bedding, home furnishings and related items. The exclusive program has debuted at 75 Belk stores across the Southeast.

The famed Vanderbilt family estate selected Belk for the partnership in part because "both companies share similar customer demographics and we both have outstanding reputations," said Biltmore Estate director of business development Tim Rosebrock.

Belk will price the line at the high end of its home products. The design direction of the merchandise is "classic styling with updated looks," the companies said.

Home & Textiles Today Staff | News & Commentary

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!