ShopKo: The next generation debuts in home

Neenah, WI — ShopKo's reformatted prototype units have put more harmony into home presentations, pulling together disparate categories for improved adjacencies and jazzing up the merchandise presentation with the retailer's first dressed bed display.

The window category was given more space, and ShopKo added warm, wood laminate displays so that customers can "see, touch and feel" the product, Duncan said. "People say our quality is equal to what they see in places like Pottery Barn."

ShopKo expanded the window area, he said, because "we don't do justice on window," especially when one considers the average home has far more windows than beds.

ShopKo's push in both national and private brands is evident throughout the store, so much so that major brands are featured on the overhead department signage, which in domestics include Springs, WestPoint Stevens, Willow Bay, Northcrest, and even Cannon. Vignettes are located throughout the store, including a dressed bed in domestics — ShopKo's first. Depending on available space in other remodeled stores, that could increase to two to three beds.

One department absent from the store is Urbanology, ShopKo's Gen X/Y shop that debuted a year ago. "We're getting out of it," said Duncan.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!