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What's New at the Atlanta Rug Show

828 International Trading Co.

Greenville, S.C. (800) 733-0828

828 International is introducing its new Bellwood collection, which mixes eclectic styles with feminine accents to come up with a design portfolio that includes transitional florals, tracery, color blocks and ornamental details.

These rugs are hand-tufted of 100% washed wool in India. Sizes range from 2-by-10 through 10-by-14 and include eight-foot round.

In the company's featured rug, rosy corals intermingle with tones of coffee, amber and ivory. Black adds punches to the designs for a striking look.

Balta U.S.

Dalton, Ga. (706) 278-8008

The U.S. division of Belgian parent company Balta Group is introducing a new heat-set yarn called Radiance. The product is manufactured during the extrusion process to produce soft fibers with varying pile directions, giving the rugs employing the yarn the characteristics of high-end and hand-crafted wool rug at a more affordable price. Another benefit is a very soft hand. At a suggested retail of $149 to $179, Radiance rugs are positioned to offer value.

Capel Inc.

Troy, N.C. (800) 334-3711

Capel Rugs and Jane Seymour Designs have teamed up to create and market a co-branded line of casual lifestyle area rugs.

Seymour has long been involved in the creative process of home design. She debuted her "Jane Seymour Home Collection" — which today comprises bedding, decorative home accessories, furniture and lighting — in January 2007 at the then-Atlanta International Gift & Home Furnishings Market.

That launch coincided with her home décor book, "Making Yourself at Home: Finding Your Creativity and Putting It All Together," published by DK Adult.

Her most recent book, "Open Hearts," was published this year in January and will be available at Capel's showroom during her signing and luncheon event.

Capel is also planning to launch several other new collections. Among them are Karma Naturals and Regal.

Karma Naturals rugs are handmade from 100% natural fibers, hand-knotted in India. The designs draws inspiration from the spice bazaars of a bygone era, the company said. They are highly textured and are rendered in earth tones with antiqued variegation and a rich patina.

Regal comprises contemporary designs, with hints of Art Deco motifs, in soft modern patterns and colors. Made in India, weavers use 100% mill-spun wool to give these rugs a smooth feel. And each rug is triple washed for a rich patina.

Central Oriental

West Warwick, RI (401) 828-0300

Several new area rugs — all of them woven in the United States at the company's facilities — are lined up for launch.

Hazel Ivory is a new traditional pattern being added to Central Oriental's value collection, Interlude, which has undergone a palette overhaul and is being shown in new colorways. Interlude rugs comprise both traditional and transitional looks, all of them made of 100% polypropylene and priced at $149 for a 5-by-8.

Croc Brown represents one of the company's latest Radiance Skins looks. Set to retail for $249 for a 5-by-8, the rugs feature more than one million points per meter and are carved for added dimension.

Bastille Brown is a third new rug, this one an addition to the existing Shadows collection. Shadows rugs are 100% polypropylene and feature a dense yet soft pile with extensive double pointing and drop stitch for deep texture. The palette consists primarily of earth tones for relaxed and casual looks. The suggested retail for a 5-by-8 is $199.


Fort Lee, N.J. (800) 223-6186

Couristan is unveiling 30 new area rugs. Among these introductions is the launch of two new power-loomed collections — Baroque and Samarra — which were selected to add a modern and transitional variety to the company's assortment. At the same time, the new hand-loomed Nature's Elements collection is designed to appeal to the eco-conscious buyer with its blend of natural fibers like jute, cotton, straw and grass.

Baroque is a grouping that revitalizes old world motifs, like intertwining scrollwork and flowering vines. These rugs are made on face-to-face Wilton woven machines with a combination of heat-set Courtron — the company's own trademarked polypropylene fiber — and features viscose highlights.

The Samarra collection employs contemporary takes on Persian motifs. These rugs are made of 100% wool and use a cross-woven technique on Wilton looms in their construction. The pile yarns are space-dyed for a subtle abrashed effect.

Nature's Elements is a collection of eco area rugs that because of their natural fiber content are all 100% recyclable. Designs include Earth, Wind, Fire and Water. Nature's Elements pieces are all made in a flat-woven construction and are hand-loomed.

Being enhanced with new patterns and colorways are nine other running collections. New looks include large-scaled Persian and damask designs as well as freeform contemporary motifs.

Feizy Rugs

Dallas (214) 747-6000

The Amzad collection of modern and transitional rugs was created by designer Tracy Porter. The patterns include traditional damask, floral and panel designs that are stylized and woven in an updated palette of warm spice tones and cool blues and grays. Hand knotted of New Zealand wool, each piece is antique finished to impart movement in the design and background as well as a soft hand. The rugs are made in India.

The Coltrane collection, named after the late famed Jazz musician John Coltrane, is being expanded. The wool rugs, made in India, are hand tufted and antique washed. Patterns incorporate multi-textured patchworks of warm, earthy tones and nature-inspired motifs.

The Saphir collection is a new grouping of power-loomed area rugs that have been machine woven in a combination of high and low textures. The art silk designs are dense to create movement and give the impression of a handmade construction. Each piece features a blend of warm and vibrant colors to re-interpret traditional designs and update transitional patterns. The rugs are made in Turkey.

Home Comfort/Homefires

Atlanta (800) 782-1198

Home Comfort is showing several new rugs under its Jellybean brand of hand-hooked, poly-acrylic blend, machine-washable accent and area rugs.

For sports enthusiasts, there are two new colorful styles: Tennis Anyone, featuring a design by artist Barbara Ellman; and Golf, by artist Noelle Dahlen.

Made for use both indoors and outdoors, the rugs are set to retail for $29.99. They are made in China and employ 35% recycled materials in their manufacturing process.

For the whimsical design trend, the new Hoot Owls, by artist Carol Eldridge, and Laundry Time, by Indian artist Sapna, are being introduced. Like the new sports-themed rugs, these are also made for indoor/outdoor use, are made in China and employ 35% recycled content. To the Homefires' Carefree-branded program, the company is introducing two new rugs by artist Stephanie Stouffer. These pieces are both hand-hooked of acrylic fiber and are machine washable. The suggested retail price for a 22-by-34 is $39.99.

Jaipur Rugs Inc.

Atlanta (404) 351-2360

Jaipur is unveiling several new collections, among them Lotus and Namaste.

The Lotus collection comprises rugs that are hand-tufted of hard-twisted handspun 100% New Zealand wool. Designs are bold and progressive interpretations of tapestries of the 18th & 19th Centuries. The patterns are formed through hand-tufted economy and precision Swiss coloring and the handwork of artisans. A5'6"-by-8'6" is set to retail for $599.

The Namaste collection, a grouping of hand-knotted rugs employing handspun 100% New Zealand wool, features a plush pile of Tibetan knots. Designs and colors are relaxed and contemporary. A 5-foot-6inch-by-8-foot-6inch retails for $899.

Jaunty Co. Inc.

Los Angeles (800) 323-3342

Jaunty is building on the success of its Heritage collection with several new designs in new colorways. Heritage rugs are hand-tufted of 100% wool and made in India.

Available sizes include 3-foot-6-inch-by-5-foot- 6-inch, 5-by-8, 8-by-11, 9-foot-6-inch-by-13-foot, 6-foot and 8-foot rounds, 8-foot squares, and a 2-foot-6-inch-by-9-foot runner. The suggested retail price for a 5-by-8 is $499.

Other existing wool and hand-tufted collections being expanded for market include Melody, Estates, Expressions, Louvre and Safari Zulu — most of them with two new patterns each.

Karastan Rugs

Sugar Valley, Ga. (800) 843-4473

Karastan will be showcasing a significant amount of new transitional styles that are focused on the company's mid-tier price bracket. The company said it sees classic designs continuing to be stretched with contemporary twists, as more traditional and modern looks merge.

These new styles are made to represent added value, with their fashion-forward color palettes and durable constructions. Additionally, these new varieties were designed to coordinate with rugs from other existing Karastan collections, allowing consumers to layer new looks that match to their pieces at home.

Kas Rugs

Somerset, N.J. (732) 545-1900

In the spotlight this market from Kas are new design additions to its Signature collection as well as the launch of the Sparta collection.

The new Signature collection designs comprise more than five patterns, including nature-inspired looks like Natura, a wood-grain design. All Signature rugs are hand tufted of 100% wool and are hand carved for design detailing. They come in nine accent- to room-size dimensions, two rounds and one runner. The suggested retail for a 6-by-9 is $599.

The new Sparta collection of tropical-themed rugs is made of 100% wool and hand tufted. There are seven available sizes, including two rounds and a runner. The suggested retail for a 6-by-9 is $499.

The company is also showing several new machine-made rugs that employ Kas' own new polypropylene fiber. This includes the hard-twist constructed Casablanca and new designs in the Monte Carlo II collection. Also being enhanced with new pattern extensions are the Havana, Loft, and Transitions collections.

Also, Kas will be accepting pre-orders for its holiday collection of washable acrylic rugs in scatter sizes.


Mineola, NY (516) 699-1000

The company is showing its full line of Southern Living-branded area rugs.

Styles include: Westover, traditional rugs hand tufted in a 100-line wool construction with a hard twist and arbrashed technique; Birmingham, traditional designs hand tufted in a thick hard twist using New Zealand wool and washed for added luster; Rosedown, traditional designs in a hand tufted construction of a highly washed New Wool; Ashton, a group of transitional designs featuring subtle color pallets in open field designs complimented by the use of hard twist and hand tufted techniques; and Low Country, a group of indoor/outdoor rugs which are hand-hooked and made of 100% polypropylene pile and backing and have a UV-4 rating.

Linon will be receiving containers of new one of kind traditional rugs, ranging from accent to roomsize dimensions, and the company said it is pricing them sharply.

Other new introductions include: the Indo-Nepal Z collection; new shags, expanded machine-made offerings; new outdoor varieties; and additional Flokati offerings.

Loloi Rugs

Dallas (972) 503-5656

Loloi Rugs is presenting several new collections in a variety of textures and styles, such as Encore, Welbourne, Peyton and Zara, as well as new design additions to some existing lines, including the Essential, Stanley and In-Dora collections.

The new Zara collection comprises hand-tufted area rugs made of 100% New Zealand wool. These pieces are made in India. Muted earth-tone colors are applied on bold contemporary patterns and interpreted on multiple pile heights for a plush underfoot.


Carlstadt, N.J. (800) 536-6778

Momeni's Lil' Mo collection of kids' rugs is front and center this market. A damask of critters, retro robots and hip text lingo are among the new patters being added to this growing line targeting infants, toddlers, kids, tweens and teens.

For market, Momeni has divvied the collection to meet age-specific designs. Lil' Mo Classic comprises nursery patterns for infants and toddlers. Lil' Mo Whimsy is for the young kids. And Lil' Mo Hipster targets the trend savvy tween and teen set.

All of the rugs in Lil' Mo are hand made and are available in one of two constructions — a cotton hooked construction for the Classic grouping and tufted mod-acrylic for the Whimsy and Hipster designs.

To its regular program, Momeni is making several introductions: Arabesque, a collection of Polonaise- and William Morris-inspired designs; Radiance, a hand-tufted mod-acrylic group of transitional and soft contemporary designs; and Zarin, a luxuriously dense hand-tufted collection influenced by Persian textiles.

In addition, Momeni has expanded the design offerings of its existing New Wave, Transitions and Allure collections.


Saddle Brook, N.J. (201) 368-6900

The new Radiant Arts collection draws its inspiration from museum collections.

The company said the designs give the impression of being painted from prisms of bending light, and subtle shifts in hues create stylish artistic effects.

Radiant Arts rugs are power-loomed and are constructed of 80% wool and 20% nylon. They are produced on Nourison's Axminster machines, which are also used to create custom commercial and hospitality products. A 6-by-9 is set to retail for $649.

Orian Rugs

Anderson, S.C. (800) 845-9729

Several new collections are lined up for market.

The Indoor Outdoor collection employs a neutral palette and a soft texture. These synthetic machine-made rugs are constructed with a two-ply yarn that makes them weather-resistant. All are made domestically at Orian's facilities. The target price point is $99.

The Illusions collection combines Flokiati-type looks with a shag construction for a new rug style. In a palette of black, brown and cream, these rugs feature carved patterns that stem from nature, such as animal skins, pebbles and wood carvings. Using state-of-the art technology at Orian's manufacturing plant, Illusions uses olefin yarns of different qualities and textures that result in a two-in-one pile. A 5-by-8 is set to retail for $169.

The Shagadelic collection couples contemporary styling with a 12-color palette to achieve "fun" looks. Raspberry red, robin's egg blue, chocolate, and gold are just a few of the colors included in this collection of domestically made 100% heat-set olefin rugs featuring a 35-mm pile height for added texture and softness. A 5-by-8 is set to retail for $169.

Peking Handicraft Inc.

San Francisco (800) 872-6888

For spring and summer, a collection of new garden-themed accent rugs are set for debut. Designed by artist D. L. Rhein, the new hooked rugs include Peppy Floral, Baby Bayou, and Yellow Cane. A 3-by-5 is priced to retail for $160.

From the Trina Turk Residential collection, new patterns stem from the Los Angeles designer's signature clothing print program. All of the rugs in this collection are hooked and set to retail for $80. They coordinate with needlepoint decorative pillows and cotton guest towels.

Shaw Living

Dalton, Ga. (800) 441-7429

After a return to the machine-woven wool area rugs business in January with the launch of the Arabesque collection, Shaw is expanding the program with 18 new patterns in contemporary and transitional directions. The rugs are machine-woven of 100% New Zealand Wool, and are available in eight sizes ranging from 2-foot--by-2-foot-9-inch to 9-foot-6-inch-by-13-foot, with select styles and colors available in 7-foot-5-inch-rounds and 12-by-15 room-size dimensions. Centre Street is another six-month-old collection that is being enhanced with 18 new patterns. The rugs are made of 100% nylon and are recyclable. Domestically made, the rugs come in four scatter-to-area rug sizes.

Shaw is also adding 14 new nature-inspired designs in to its Phillip Crowe Timber Creek collection. The new patterns are influenced by the Arts & Crafts movement, animal prints, and transitional botanical looks. There are six available sizes for these 100% olefin USA-made rugs.

Surya Inc.

Calhoun, Ga. (706) 625-4823

New to the Candice Olson designer line is the Signature collection. The carved wool rugs that make up the new grouping are hand-woven in India.

Basilica is another new collection. The new machine-made pieces from Turkey combine acrylic chenille and viscose yarns to create sheen on the contrasting palette that makes up the transitional and contemporary patterns.

Dusk is a collection of monochromatic rugs featuring graphic urban-inspired designs. The rugs are hand-knotted of wool and viscose and are made in India.

Forum rugs take bright and bold palettes and combine them with linear patterns for dramatic statements. Made in India, the rugs in the collection are hand-tufted of wool.

Legion, also a new hand-tufted wool collection from India, offers a broad range of patterns to address many tastes. Design styles range from animal skins to Persian motifs.

Trans-Ocean Inc.

White Plans, NY (914) 949-5656

To its Liora Manne for Trans-Ocean program of area rugs, the company is debuting several new collections as well as design additions to popular existing collections.

The Dunes Collection is a 100% wool pile grouping that is hand-tufted in India. These earth-inspired rugs are textured and depict fluid linear designs and dimensional shapes in the patterns. Colors are also organic.

The Seville collection, also hand-tufted of 100% wool pile in India, similarly draws from earthy colors and organic design elements

United Weavers of America

Dalton, Ga. (800) 241-5754

Urban Garden Reinvented is a five-color olefin collection of rugs that have been finished with drop-stitch carving for design definition plus a 20% to 25% double weave for added texture that helps stretch the hues to 10. There are 24 patterns, each available in two or three colorways. A room-size piece is set to retail for $99.99.

Also new for market from United Weavers are eight new contemporary and transitional designs for the Genesis and Genesis II collections as well as eight new selections to the popular Nadeen collection.

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