Retail holiday hopes flicker
December 22, 2003,
New York — What's white and white and orange all over? The last three weekends before Christmas. And it doesn't bode well for retailers trying to make their holiday green.
After two weekends where snow blanketed large, densely populated markets around the country, the government yesterday raised its terrorism threat level from "Yellow" to "Orange," possibly digging into stores' last hopes for a stronger Christmas selling season.
This should have been the busiest shopping weekend of the year, based on recent years' experience. In nearby Wayne, NJ, customer traffic was brisk but not crushing earlier in the day Sunday, although there were some traffic jams around malls that extended more than six miles. It might only have been coincidence, but within hours of the government's announcement stepping up security, those same roads were flowing freely and there was easy parking to be found near the stores.
With less than 60 hours remaining, many merchants weren't prepared to surrender. Macy's was on television this morning advertising its after-Christmas sale for today and tomorrow, and JCPenney was keeping up the advertising pressure, too. Target and Brookstone, were still promising rush Christmas delivery for online orders placed today.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...