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Cool weather heats up October sales

New York — Same-store retail sales continued their recent recovery during the second week of October, pushing up by 3.5 percent following a gain of 3.6 percent the prior week, the Redbook Retail Sales Average reported.

With cooler weather across much of the country boosting sales of seasonal apparel, sales continued to climb higher, though falling slightly shy of a targeted gain of 3.8 percent.

Sales at full-price department stores continued to rally, recovering from a two-year string of declines, and improved by 1.6 percent from year-ago levels, following a 1.7 percent increase the preceding week. Sales at the nation's mass merchants advanced by 4.7 percent, off slightly from the prior week's 4.8 percent increase.

"Sales continued to be very mixed in the second week," reported Redbook analyst Catlin Levis. "Category reports indicated that consumers were focusing on non-seasonal items such as food, electronics and basic consumables."

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