Jia Li Launches Window Treatments
Home & Textiles Today Staff -- Home Textiles Today, February 25, 2008
Shanghai-based Jia Li Textiles, known for its quilts and bedding, expanded into the window coverings category by launching a series of products that coordinate with its beds or stand alone.
"We felt we wanted to expand our product lines and we were already known for our intricate embroideries, so it seemed like a natural extension," offered Sharon Shields, vp, design director. "There will be several price points targeted for catalog as well as retail stores," although prices are still being set.
The line includes basic sheers and embroidered lace curtains in an antique vintage taupe, ivory, white, classic burgundy and sage. Tuscany, a cotton velvet, is a printed damask with metallic finish, available in ice blue with silver, and antique gold.
Romanesque will hit higher price points. It is a faux silk fabric with a classical embroidered scroll; four colors are available.
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