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Hilasal bringing back beach

PEMBROKE PINES , Fla. — After an almost three-year absence, beach towels are again part of the mix at Hilasal USA , and the new product debuts are set for next month during the New York Home Textiles Market.

Hilasal USA is making “our biggest introduction ever in the beach category,” Larry Price, director of sales, said. The company is introducing two new larger sizes — 40-by-70 and 55-by-70 — available in 142 designs coupled with the addition of another smaller collection made in new jacquard dye sublimation construction.