Nautica Promotes in Resort Villa
December 15, 2008,
Lifestyle brand Nautica is teaming up with Travel + Leisure magazine to turn a Mexican resort villa into a Nautica product showcase.
The beachfront getaway will feature Nautica branded products including furniture, bedding, towels and bath amenities, and apparel sized to specific guests.
Consumers can enter a sweepstakes on nauticavilla.com for a chance to win a week at the villa with a prize package of fragrances and other goods worth $1,000. Purchases of $125 or more on nautica.com from now through April 30 will be rewarded with a one-year subscription to Travel + Leisure.
"Nautica's power as a brand provided the perfect opportunity to create a hands-on experience that would transport even seasoned travelers into the world of luxury and inspiration," said J.P. Kyrillos, vp and publisher of Travel + Leisure. "Nothing's more appealing than experiencing style first-hand."
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