Nautica Promotes in Resort Villa
Home & Textiles Today Staff -- Home Textiles Today, December 15, 2008
Lifestyle brand Nautica is teaming up with Travel + Leisure magazine to turn a Mexican resort villa into a Nautica product showcase.
The villa, available to rent from Jan. 1 through April 30, is on Isla Navidad, a resort area on the Culebra peninsula north of Manzanillo, Mexico.
The beachfront getaway will feature Nautica branded products including furniture, bedding, towels and bath amenities, and apparel sized to specific guests.
Consumers can enter a sweepstakes on nauticavilla.com for a chance to win a week at the villa with a prize package of fragrances and other goods worth $1,000. Purchases of $125 or more on nautica.com from now through April 30 will be rewarded with a one-year subscription to Travel + Leisure.
"Nautica's power as a brand provided the perfect opportunity to create a hands-on experience that would transport even seasoned travelers into the world of luxury and inspiration," said J.P. Kyrillos, vp and publisher of Travel + Leisure. "Nothing's more appealing than experiencing style first-hand."
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