Wal-Mart plans Miami ‘pop-up’ store
April 26, 2006-- Home Textiles Today,
Bentonville, Ark. – Taking another page out of rival Target’s playbook, Wal-Mart this week will open its first pop-up outlet – a temporary urban located intended to highlight a new introduction.
On Thursday, April 27, Wal-Mart will open the Metro 7 Fashion Cabana in Miami's trendy South Beach district to stir up buzz for its new private label apparel line targeting hip young women – much as Target did two years ago when it debuted its Issac Mizrahi apparel collection.
Wal-Mart’s Metro 7 store will be positioned on the beach at 11th Street and Ocean Drive and will be open to the public through Saturday, April 29 from 10 a.m. - 8 p.m. The 6000-square-foot tent will house the entire Metro 7 collection of apparel, accessories and footwear. All sales from the three-day event will benefit a local charity, the Buoniconti Fund to Cure Paralysis.
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