Wal-Mart Debuts Canopy Private Label
March 10, 2008,
Wal-Mart began offering the first products of its private label Canopy home furnishings line in some stores and online at www.walmart.com/canopy last week.
Linda Hefner, Wal-Mart evp of home, characterized Canopy as "timeless style that's easy to live with, easy to care for and surprisingly easy to afford."
The Canopy launch is Wal-Mart's major soft home initiative for the first half of 2008; it will be followed in fall by the launch of a new line of Better Homes and Gardens branded products in conjunction with magazine publisher Meredith Corporation.
Both lines will be afforded the latest Wal-Mart departmental layout in home, which tends to organize products by rooms, and uses better signage.
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