Wal-Mart Debuts Canopy Private Label

Line Positioned as 'Easy Living'

Wal-Mart began offering the first products of its private label Canopy home furnishings line in some stores and online at www.walmart.com/canopy last week.

The program categories will include comforter sets, bed linens, dec pillows; shower curtains, bath towels and accessories; tabletop; furniture; dinnerware; and decor, the $375 billion retailer said, emphasizing its "price leadership promise" to position the goods "up to 40% below competitors."

Linda Hefner, Wal-Mart evp of home, characterized Canopy as "timeless style that's easy to live with, easy to care for and surprisingly easy to afford."

The Canopy launch is Wal-Mart's major soft home initiative for the first half of 2008; it will be followed in fall by the launch of a new line of Better Homes and Gardens branded products in conjunction with magazine publisher Meredith Corporation.

Both lines will be afforded the latest Wal-Mart departmental layout in home, which tends to organize products by rooms, and uses better signage.

Thomas RussellThomas Russell | Associate Editor, FurnitureToday
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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