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Pine Cone Hill Expands Home Base

Pine Cone Hill is moving into a new 250,000-square-foot facility in its Massachusetts hometown. The campus includes three new warehouses. In addition, the company is in the process of renovating a defunct 1863 textiles mill into its new design center.

"This is the final home," said Annie Selke, founder of the company, which designs and produces rugs, fabrics, home textiles, and tabletop products. The company now employs 107 in the United States and 40 in India, she added.

Pine Cone Hill also recently shifted to a new enterprise software suite to improve on-time shipping and ensure that cartons ship with all needed pieces.

In other news, the company has launched its first rug catalog under the Dash & Albert Rugs brand. The 94-page book will be followed by the launch of a new Dash & Albert website, bringing the number of branded company websites to four. The others are Pine Cone Hill, Pot Luck Studios (tabletop, table linens, and home accents), and annieselke.com.

In another first, Pine Cone Hill last week opened a permanent, 2,000-square-foot showroom in the new Building B of the Las Vegas Market.

"We felt strongly about having a West Coast presence," said Selke. "I think a lot of people like shopping on their own coast. And it gives our West Coast reps a place to go."

Pine Cone Hill also showed new product in New York. Selke described the current design direction as "much cleaner, less fussy — so the customer knows they're building a wardrobe, not completely changing their world every season."

The brand's fleece robes have been a big hit and are now being translated into standard shams, Euros, and throws.

Sleepwear is also gaining ground, particularly a new line of soft bamboo night dresses, robes, and top/bottom pieces. The line is drawing new customers to the brand.

Pine Cone Hill has also added to its blanket collection with a line of light-weight blankets in a ticking stripe pattern used in one of its rug groups.

In the rug area, the company recently debuted its first indoor/outdoor offering in scatter to 10-by-14 sizes. Made of polypropylene, the rugs withstand staining, according to the company.

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