Big Lots teams with décor guru Collins
Home & Textiles Today Staff -- Home Textiles Today, October 11, 2004
COLUMBUS , Ohio — Big Lots has formed a partnership with home decor advisor Dia Collins, who will serve as the company's creative spokesperson.
Collins has made appearances on HGTV and local television stations nationwide, stated Big Lots. She will share her "i-Dias" — tips for shoppers — in a monthly Internet column.
Her image and suggestions will also be marketed in more than 1,400 Big Lots stores nationwide.
Collins' most recent columns for Big Lots offered advice on how to decorate a college dorm room, tips for creating a Thanksgiving/holiday centerpiece, crafts to keep children entertained during summer, and guidance on back-to-school shopping.
Industry Related Content
Celebrity Branding at NY Home Fashions Market