'Barns' big part of Sonoma cash
May 3, 2004,
SAN FRANCISCO — Pottery Barn and Pottery Barn Kids represented 71.4 percent of the revenue gross for Williams-Sonoma in 2003, according to the company's recently released annual report to shareholders.
These two brands accounted for the majority of the 20.8 percent increase in direct-to-consumer revenues for the corporation, the report said.
Total company direct-to-consumer sales were $966 million, an increase of 10.2 percent, up from $798 million in 2002. Catalog accounted for $634 million, a gain of 6.1 percent, up from $598 million. Internet sales climbed to $333 million, up from $200 million in 2002.