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December Comps Slightly off Target

December same-store sales rose 1.8% compared to a target of 2.1%, the Johnson Redbook reported last week.

Comps in the final week ended Jan. 2 rose 1.6% after a 3.0% gain during Christmas week.

Both discounters and department stores narrowly missed their Rebook targets for the month. Discounters posted a monthly comp gain of 4.3% compared to an expected 4.5%. Department stores recorded a comp decline of 1.8% compared to an anticipated drop of 1.4%.

Sales were mixed. While traffic was fairly strong, clearance sales were “certainly a factor,” said Catlin Levis, Redbook analyst.

Redbooks preliminary target for January comps is a 1.5% year-over-year gain, which would mean a 0.9% month-over-month decline.

Johnson Redbook Index
Fourth week of December, year-over-year % change

Week Ended 12/5 12/12 12/19 12/26 1/2 Month Target
*Including chain stores and traditional department stores
Source: Johnson Redbook Index
Department stores* -2.3 -2.1 -1.4 -0.8 -2.3 -1.8 -1.4
Discounters 3.6 3.9 4.1 5.5 4.2 4.3 4.5
Redbook Index 1.2 1.5 1.9 3.0 1.6 1.8 2.1

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