December Comps Slightly off Target
January 11, 2010,
December same-store sales rose 1.8% compared to a target of 2.1%, the Johnson Redbook reported last week.
Both discounters and department stores narrowly missed their Rebook targets for the month. Discounters posted a monthly comp gain of 4.3% compared to an expected 4.5%. Department stores recorded a comp decline of 1.8% compared to an anticipated drop of 1.4%.
Sales were mixed. While traffic was fairly strong, clearance sales were “certainly a factor,” said Catlin Levis, Redbook analyst.
Redbooks preliminary target for January comps is a 1.5% year-over-year gain, which would mean a 0.9% month-over-month decline.
Johnson Redbook Index
Fourth week of December, year-over-year % change
|*Including chain stores and traditional department stores
Source: Johnson Redbook Index
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