Famous Home Debuts Bedding
Home & Textiles Today Staff -- Home Textiles Today, February 12, 2008
After 45 years of producing premier quality shower curtains and coordinated bathroom accessories, Montreal-based Famous Home Fashions is launching into fashion bedding.
The company established a fashion bedding division last summer and previewed the line in Canada last week at the National CGTA Show in Toronto. The line will be introduced to the U.S. market in New York during the Home Fashions Market week in a temporary showroom located on the same floor as the current Famous showroom at 230 Fifth Avenue, suite 1312.
"When designing the new line, we determined our opportunities are best served targeting independent, specialty, and department store retailers," said Barry Samberg, president.
"We did extensive research at various retailers that we felt were potential customers for our launch of the bedding division, to ensure the retails we establish for our programs are competitive while perceived by our customers as having added value," he added.
Famous Home will be offering a complete line of bedding that encompasses top of the bed, coordinating sheet sets, quilts, coverlets and accessories.
Product development and design director Diane Tremblay will present the new bedding line this week during the New York market. She was recently appointed; in the new post, Tremblay partners with vp sales Chantal Gosselin, who will promote the line with her sales team.
"Tremblay is a dynamic and detail-oriented person with many years of experience in the home fashion industry," said Gosselin, noting that Tremblay has "specialized in bedding" design and development on programs for both large and small companies.
The new line conveys better-quality goods at "great value retails," the company said, "with attention to quality and smaller details that add value."
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