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New Elder-Beerman unit

SHEBOYGAN, WI -The Elder-Beerman Stores Corp. has solidified plans to open a 54,000-square-foot department store here.

Elder-Beerman will build the unit in its concept store format in nearby Kohler, WI, in the new Deerfield Trace Shopping Center. The company anticipates opening the new store, which will be the state's fifth location, in fall 2001.

"The Sheboygan store will be our seventh concept store," said Frederick Mershad, chairman and ceo. "We designed our concept to meet the changing needs of today's busy customer by offering a competitive balance of price, selection, service and convenience. Our customers have responded favorably to the concept store format."

This new concept store will carry brand name apparel; accessories and shoes for men, women, juniors, young men and children; quality cosmetics and fragrances; and home furnishings. The format of the store will enhance customer shopping through a convenient store layout and fixturing that will attractively offer more merchandise in less space.

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