Manville Works to Change Bergdorf's Script

“We don't sell fabric, and we never worked with a fabric house before,” was the dilemma facing Bergdorf Goodman's Nicholas Manville as he sought to bring the Paule Marrot fabric designs on to the store's decorative home floor.

But Manville, who was smitten by the designs of Marrot, one of the 20th century's leading decorative artists, first thought of a decorative pillow program “but it seemed too small for a project. We loved the fabric — the color obviously. And she had a way doing floral design that was fresh and new but with the old overtones. She was ahead of her time with that heritage.”

The solution — a collection of vintage chairs and settees upholstered in the Paule Marrot fabrics from Brunschwig & Fils, the American licensee. The 11 pieces are installed in a main hall presentation, “perfect for spring,” said Manville.

Bergdorf changes its main hall presentation every six to eight weeks, and the Marrot covered pieces will be shown in six color segments through June 24 — ahead of the fabric collection's American debut. Brunschwig launches its major new Marrot collection in the fall, he said.

The chairs and settees in the vintage one-of-a-kind Marrot covers range from $5,500 to $14,500.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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