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RAC focusing on innovation

WASHINGTON -- Next year’s Retail Advertising Conference (RAC), held Feb. 8 to 10 at the Hilton Chicago, will focus on how creativity can be used to generate financial results.

The 2006 RAC program, “ROI: Return on Innovation,” features guest speakers, ranging from retail CMOs to a psychiatrist. In addition, the program will feature NRF’s CRMretail Conference, a day of programming developed for customer relationship management (CRM) professionals.

“We have worked hard to provide a range of industry experts that our attendees can both relate to and learn from,” said Mike Gatti, executive vice president of the Retail Advertising & Marketing Association. “This year’s program will provide attendees with the opportunity to learn from leaders in retail marketing.”