Martha By Mail intros new linen classification

New York — The fall 2001 Martha By Mail catalog is hitting mailboxes this week, with an assortment that includes more than 200 new skus of product — on top of 100 new introductions in the summer catalog.

New to the assortment of home textiles, which opens the fall book, are two new Italian-made open stock sheeting programs that advertise 15-inch pockets on fitted sheets. Both are merchandised under the Martha's Fine Linens label, a new "classification" for the catalog's top-quality linens.

The Percale Collection is offered in beige, pale aqua, pale gray, ecru, white or shell pink. Pricing starts at $26 for a twin flat sheet and is $46 for a full/queen flat sheet.

The Sateen Collection is offered in full, queen and king only. Pricing at a full/queen flat sheet is $46; while pricing on the king flat sheet is $66. The collection debuts in six colorways: taupe, ecru, beige, white, pale gray and pale aqua.

The fall catalog presents one new pattern for top-of-bed, also under the Martha's Fine Linens label: the Rhododendron Collection, a print modeled on 19th-century English chintz that reverses to a herringbone stripe. The all-cotton set is made in Italy, with prices starting at $176 for a full/queen duvet.

In bath, the catalog has introduced a new Luxury Cotton Towel Collection made of pima cotton. Available in seven colors — beige, pale blue, ecru, white, aqua, pale pink and celadon — pricing on a 30" by 56" bath towel is $20, with pricing on the 36" by 72" bath sheet set at $34.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!