ASG launches raschel bedding line

Michele SanFilippo, May 10, 2004

Alliance Style Group has launched a complete line of raschel bedding accessories and blankets in solids with matching pillows and shams, as well as a brand-new fleece item called the Toasty Comforter.

Based on the response the company had to its Sable brand raschel throws, ASG developed a line of blankets in twin, full, queen and king sizes.

Preference Plush blankets can be used as bedspreads and dressed up with matching pillows and shams. They retail for $54.99 queen and come in ivory, black, dijon, burgundy, sage, plum and chocolate.

For several years, ASG has marketed its Toasty Throw blankets under the Family Fleece brand. Sold in both solid and print versions, these 50-by-60-inch throws — now available in an antique palette of six colors — kicked off the new Toasty Comforter, which features a thick poly fill sandwiched between two layers of brushed polyester fleece for three layers of warmth.

Toasty Comforters are aimed at the back-to-school market — particularly tweens and college students — and will retail for $34.99 twin.

The new comforters also come in full, queen and king with matching Toasty blankets, 15-inch or 25-inch pillows, shams, bed rests, bedside organizers, bed skirts and quilted throws.

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