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Warner Bros. promotes Sollitto

BURBANK, CA — Warner Bros. Consumer Products has named Jordan Sollitto to the position of executive vp, worldwide marketing.

He will be responsible for the overall development and implementation of Warner Bros. Consumer Products worldwide branding, marketing strategy and promotion plans. He will also work closely with various departments of the consumer products division as well as other WB and AOL Time Warner divisions.

"Jordan's management and expertise in entertainment and media marketing make him a natural for this position," said Dan Romanelli, president, Warner Bros. Worldwide Consumer Products. "His dynamic creativity and successful track record in marketing will contribute significantly to the continued growth and success of our division."

Sollitto most recently served as chief marketing officer for Warner Bros. Online and Entertaindom.

He joined Warner Bros. Consumer Products in 1993 as director, Latin American division and has subsequently held the positions of managing director, vp, promotions and branded foods, senior vp, promotions and studio store marketing, and chief marketing officer.

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