Protect-A-Bed to Bow Beautyrest Line
May 7, 2007,
Bedding brand Simmons has finalized a licensing agreement with sleep hygiene resource Protect-A-Bed North America to create a Beautyrest branded mattress protector.
The Beautyrest mattress protector, using a 100% natural cotton fiber and Protect-A-Bed's Miracle Membrane, will be a breathable waterproof fabric. According to Simmons, it will act as a barrier and help maintain a clean and healthy sleep environment by adding a layer of protection from stains, dust mites and other debris that can contribute to allergies and asthma.
"Simmons is an ideal partner for Protect-A-Bed because the company understands the importance of clean, hygienic bedding and consumers already associate the Beautyrest name with excellence," said Lawrence Hirson, managing partner of Protect-A-Bed.
Related Content By Author
Live from NY Market: Target Talks Up Its New Chemical Initiative