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Tommy Hilfiger brings 'home' new bedding, bathroom designs

Marvin Lazaro -- Home Textiles Today, April 10, 2001

NEW YORK — Tommy Hilfiger's Home division continues to stay in touch with what consumers want for their bedrooms and bathrooms.

Hilfiger Home, based here, unveiled two new groups for one of its signature bed collections, as well as new additions for its Collection line, a new sheeting line and a new Tommy Back to School ensemble.

Both Juliana and Heirloom Paisley are new for Hilfiger's Crest Collection. Both the complete bedding and top-of-bed ensembles are designed with a master bedroom look in mind but with much more perceived value, as well as actual value. The sheeting program for both is a 400-count, 100 percent U.S.-grown pima cotton construction.

Juliana features a vintage document look utilizing a floral print on the brushed ottoman cloth comforter that reverses to a stripe. Contrasting cord on the comforter and contrasting ruffles on the pillow sham result in the more opulent look. A queen duvet will be available for a retail price point of $199, while a queen flat sheet will be offered at $69.99.

"It's all about the right quality at the right price point," said Normand Savaria, senior vp/chief merchandising officer, Revman Industries, which manufactures the Tommy Hilfiger Home lineup. "That's what the Crest Collection is all about."

Heirloom Paisley utilizes several different fabrics, such as velvet, silk and sateen, within its top-of-bed elements to present a luxurious look and feel to the ensemble. The paisley comforter, done on a maroon ground, reverses to a menswear stripe, while the coordinates feature a floral print.

Both beds are also designed to be mixed and matched with the core solid sheet program, which also features a new addition, a damask construction in four soft shades: blue, yellow, angora and ivory.

New for the Hilfiger Collection line are Rutherford Gardens and Natalie. Coordinate sheeting for both uses a 200-count, 100 percent cotton construction. Natalie also features a full line of bathroom coordinates.

Rutherford Gardens "has more of a country cottage feeling," said Elizabeth McNulty, design director, Hilfiger Home. The floral print comforter reverses to a mini-gingham and coordinates with denim accessories.

"It has more of a younger, fresher look that's mixed with a traditional feeling," McNulty said of the ensemble.

Natalie, which possibly caters to a slightly younger crowd than Rutherford Gardens, features gingham and flowers mixed in a patchwork construction on the comforter face. The coordinate sheeting features a mixture of stripes and strawberries. Also available for the line is a coordinating quilt of the same name.

Utilizing a denim story will be the new Tommy Back to School line. Two beds, Jack for boys and Jenna for girls, are done in a 12-and-a-half-ounce, garment-washed denim. Jack features red country plaid sheeting with Hilfiger's signature cuff detail, while Jenna features a calico floral and retro roses. Both are scheduled to begin shipping this month.

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