Hunter Douglas pulls out the stops in consumer promotion
July 17, 2001,
Upper Saddle River, NJ — Hunter Douglas Window has struck a deal with Meredith Integrated Marketing to launch a consumer marketing program that will include a 144-page book, a 24-page magazine and a three-month holiday promotion.
Launching in August, the effort hopes to spur pre-holiday sales of window coverings by presenting consumers with actionable ideas, said Jim Mathews, vp, marketing for Hunter Douglas.
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