PrimaLoft, Downlite Campaign to Help Victims of Domestic Violence
October 5, 2009,
Down alternative brand PrimaLoft and utility bedding manufacturer Downlite are partnering on the Support Your Dreams campaign to support women and children making the passage from shelters to independent living.
The pillow donations will go to the Equinox Domestic Violence Shelter in Albany, N.Y., and the Cincinnati YWCA Battered Women's Shelter. The shelters were selected because of their proximity to each supplier's headquarters community. The first donation was made Oct. 1 in recognition of National Domestic Violence Awareness Month.