CHF backs bath biz with new coordinates
September 30, 2002,
CHF is throwing its weight behind its bath coordinates business at October market.
Components consist of cloth shower curtains, three-piece embroidered towel sets, shower hooks, painted wood tissue and waste containers, acrylic rugs and ceramic-covered jars, soapdishes and lotion dispensers. Each item retails for under $20.
Four patterns make up the launch — Bali Stripe, Flower Box, Modern Art and Boxtrot — and each will be presented in color-coded packaging for vertical merchandising.
A Peri brand towel also debuts this market. Sized at 30" x 54", with an 18-pound weight and an eight-color palette, the towel features an Ultra (micro) cotton construction with a planned retail of $19.99. Its diamond dobby mimics that solid motif found throughout the bedding line.
In the existing Peri collection, CHF is leveraging the cut-and-sew techniques that characterize the Peri window line. Bali borrows the macramé effect from the panel of the same name. Seduction is constructed of an iridescent with a sheer insert and embroidery. Versailles uses all-over embroidery on a sheer organza. Moulin Rouge features a built-in valance. Topaz introduces a floral with embroidery on netting.